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Exceeding Customer Expectations: What Enterprise, America’s #1 car rental company, can teach you about creating lifetime customers

Exceeding Customer Expectations: What Enterprise, America's #1 car rental company, can teach you about creating lifetime customers

What's the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nation's #1 car rental company. Drawing upon the time-tested strategies that have propelled Enterprise from a single location in St. Louis into a billion global powerhouse, EXCEEDING CUSTOMER EXPECTATIONS reveals how to:

• Actively seek out unsatisfied customers and quickly turn them into loyal fans
• Hire smart people and train them from t

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